Workforce Expansion Program

Hiring and training the right people is often one of the biggest barriers to growth for New Brunswick businesses, especially when labour markets are tight or skills needs are changing. The Workforce Expansion Program is designed to help employers move forward with plans to grow their teams and invest in workforce development, making it easier to take on new opportunities without absorbing all the upfront costs alone.

Delivered by the Government of New Brunswick, this program offers non-repayable funding support to businesses across a wide range of industries that are planning to expand their workforce or strengthen employee skills. Support is tailored to individual projects, allowing businesses to pursue initiatives such as onboarding new staff, enhancing training programs, or building internal capacity to meet evolving operational demands. Rather than a one-size-fits-all approach, funding levels vary based on the scope and impact of the proposed expansion or training activities.

The Workforce Expansion Program is particularly relevant for established businesses that are ready to grow but want to manage risk while investing in people. With applications currently being accepted on an ongoing basis, it can align well with both short-term hiring needs and longer-term workforce strategies. Business owners in New Brunswick who are considering expansion or upskilling their team may want to explore the program in more detail to see how it fits with their growth plans.