Agri-Food Market Development and Access

For New Brunswick producers looking to strengthen how their products reach customers, the Agri-Food Market Development and Access program can help turn market opportunities into real traction. Whether you’re refining an agri-food product, expanding a seafood offering, or improving how an aquaculture product is positioned for buyers, this initiative focuses on practical steps that support commercialization and market readiness. Delivered by the Department of Agriculture, Aquaculture and Fisheries, the program recognizes that even small, targeted investments can make a meaningful difference in competitive food and seafood markets.

The program offers non-repayable funding of up to about $15,000 to help offset costs tied to market development activities. This can include efforts such as adapting products for new markets, improving packaging or branding, conducting market research, or preparing for sales opportunities that require additional development work. It is particularly relevant for businesses that already have a product but need support to improve access to local or broader markets within the agri-food, fish, and aquaculture sectors in New Brunswick. Applications are generally accepted on an ongoing basis, subject to available funding and program priorities.

For producers and processors evaluating their next market move, understanding how this program aligns with your business goals and project plans can be an important first step toward growth.