Market Development and Access

Bringing New Brunswick food and agri-food products to new customers often requires more than a great product—it takes the right branding, compliance, and market strategy. For producers looking to strengthen their presence at retail, online, or through direct-to-consumer channels, the Market Development and Access program offers practical financial support to help close that gap.

Delivered by the Department of Agriculture, Aquaculture and Fisheries, this initiative is geared toward agri-food businesses that are preparing for market entry or aiming to expand their reach. Funding of up to roughly $45,000 per year can help offset a portion of costs tied to market readiness and promotion. Projects may include improving nutrition or specialty labelling, working with creative professionals on packaging and point-of-sale materials, or developing more effective online and offline marketing approaches. Support can also extend to tools that improve in-market visibility, such as food display units and equipment that enhances product presentation.

Because the contribution is non-repayable and focused on practical, growth-oriented activities, the program is especially relevant for New Brunswick producers ready to invest in sales and brand development without taking on additional debt. Applications are generally accepted on an ongoing basis for businesses meeting certain requirements, making it worthwhile to explore the full program details to see how it could support your next market move.