If you run a Deep Tech or HardTech startup outside Canada, Ontario can be a strong place to expand to the Canadian market. Soft landing programs help international startups test the market, build local connections, and set up operations. For many global founders, these programs are the first practical step toward long-term growth in Canada.
Ontario has a strong network of support, especially in hardware, enterprise software, and applied R&D. One of the most established options is VentureLab’s Canada Catalyst SOFT LANDING program, designed for international Deep Tech companies.
A soft landing program is not a grant. It is a structured support program that helps international startups get advice, introductions, and local guidance as they explore expanding into Ontario.
These programs are a good fit if you:
Soft landing programs are often used before you incorporate, raise money, or apply for Canadian innovation grants. Tools like GrantHub’s eligibility matcher can help you quickly find programs by province and industry.
One of the most relevant programs for Deep Tech founders is Canada Catalyst SOFT LANDING from VentureLab.
The program helps international companies explore and set up a long-term presence in Southern Ontario, with hands-on support instead of cash funding.
To qualify, your company must meet all of the following:
Companies without revenue traction or a working product are not eligible.
While there is no direct grant funding, participants receive:
This support helps you get ready for Canadian programs like SR&ED or other grants.
The Canada Catalyst SOFT LANDING program charges a $15,000 CAD program fee. This fee covers the cost of the program, mentorship, and connections to local organizations and resources.
You do not need to move your entire company. The hybrid structure means you can join most of the program remotely, with one month in-person to build relationships and test the market.
Soft landing programs are often a first step before grants, not a replacement for them.
After finishing a program like Canada Catalyst, many companies:
See also: Ontario Scale-Up Programs: Support Options for Growing Tech Companies
Thinking a soft landing program is a grant
Programs like Canada Catalyst provide services and connections, not cash. Plan your budget for the program fee and your business needs.
Applying too early
If you do not have paying customers or $150,000 CAD in revenue, you will likely not qualify.
Not planning for a long-term presence
VentureLab wants companies who are serious about Southern Ontario, not just short-term visitors.
Skipping post-program planning
The main value comes after the program, when you use your new network to apply for grants, tax credits, or find investors.
Q: Is Canada Catalyst SOFT LANDING a government grant?
No. It is a paid accelerator-style soft landing program, not non-repayable funding.
Q: Do we need to move to Canada to participate?
No. The program is hybrid. Only one month is in-person, and you do not have to move your whole team.
Q: What counts as Deep Tech or HardTech?
This includes hardware, advanced manufacturing, enterprise software, AI, cleantech, and other R&D-intensive technologies.
Q: Can this program help us access Canadian grants later?
Yes. While it does not provide funding, it can help your company get ready for programs like SR&ED once you set up in Canada.
Q: How many people from our company can join?
Up to two founders or C-level executives can participate in the program.
Soft landing programs are often the first step for international Deep Tech startups expanding to Ontario. They help reduce risk, speed up market testing, and prepare you for future Canadian funding. GrantHub tracks active grant and support programs across Canada—check which ones fit your business profile when you are ready to grow in Ontario.
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