ShopHERE Ontario: Is Your Small Business Eligible?

By GrantHub Research Team · · Lire en français

ShopHERE Ontario: Is Your Small Business Eligible?

If you run a small business in Ontario and want to sell online, ShopHERE Ontario may help you get started selling online quickly. The program is part of Digital Main Street and helps eligible businesses and artists set up an e‑commerce website with one‑on‑one support. The big question most owners ask first: Do I qualify?

As of June 2024, ShopHERE Ontario is open and available across the province. Always check the official Digital Main Street website for the latest updates, as program status can change.


What Is ShopHERE Ontario and What Do You Actually Get?

ShopHERE Ontario is not a cash grant. You do not receive cash; instead, the program provides services and support.

If you qualify for the Digital Main Street – ShopHERE program, you get:

  • 1:1 support from a trained e‑Commerce Coordinator
  • Help setting up an online store or online ordering system
  • Training in:
    • Digital marketing
    • Shipping and fulfillment
    • Inventory management
  • Free access to partner tools and benefits to support online sales
  • Support for both product-based businesses and artists

ShopHERE Ontario Eligibility Requirements

To qualify for ShopHERE Ontario, your business or practice must meet all of the following criteria:

Business Type and Location

  • You must be a registered business or registered non‑profit, or
  • You may apply as an independent artist
  • Your business must be located in Ontario
  • You can be home-based or operate from a commercial location

Employee Limits

  • Fewer than 10 employees for most businesses
  • Fewer than 25 employees if you are a restaurant or bar

Business Structure Rules

  • You cannot be a corporate chain or franchise
  • Independent local businesses only

If you meet these conditions, you are likely eligible for ShopHERE Ontario.

Tools like GrantHub’s eligibility matcher can help you quickly confirm whether ShopHERE and other Ontario digital programs fit your business profile.


How the ShopHERE Ontario Process Works

Once accepted, the program aims to help businesses launch their online stores efficiently.

Here’s what to expect:

  1. Apply through Digital Main Street
  2. Get matched with an e‑Commerce Coordinator
  3. Work 1:1 to build or improve your online store
  4. Launch your e‑commerce site in as little as a few days
  5. Receive ongoing guidance on marketing and operations

This approach is especially helpful for businesses that have never sold online before.


Common Mistakes to Avoid

1. Assuming ShopHERE Is a Cash Grant

ShopHERE does not provide direct funding. It offers free services and training. If you need cash support, you may need a different digital grant.

2. Applying as a Franchise

Franchises and corporate chains are not eligible, even if they are locally operated.

3. Overlooking Employee Limits

Many applications fail because businesses exceed the employee cap. Count all employees, not just full-time staff.

4. Waiting Too Long to Apply

ShopHERE intake periods can fill quickly. Applying early improves your chances of being accepted while the program is open.


Frequently Asked Questions

Q: Is ShopHERE Ontario a grant or funding program?
ShopHERE is not a traditional grant. It provides free expert support, training, and tools instead of cash funding.

Q: Can home-based businesses apply for ShopHERE Ontario?
Yes. Both home-based and commercial-location businesses are eligible as long as they are registered and located in Ontario.

Q: Are artists eligible for ShopHERE Ontario?
Yes. Independent artists in Ontario can apply, even if they are not incorporated, as long as they meet the program criteria.

Q: How long does it take to get an online store through ShopHERE?
Many participants can get online in a matter of days, depending on readiness and availability of coordinators.

Q: Do I have to pay taxes on ShopHERE support?
Because ShopHERE provides non-cash support and training, there is typically no taxable grant income. For business-specific tax advice, speak with an accountant.


If ShopHERE Ontario isn’t the right fit, or you want to go further, you may also want to explore:

  • Digital Main Street Grants: Which Program Is Right for Your Business? (ShopHERE vs Digital Transformation)
  • How to get free or subsidized digital marketing and business training in Canada
  • How to Use Digital Accelerator Funding to Grow E‑Commerce Sales

Next Steps

ShopHERE Ontario is a simple way for eligible small businesses and artists to start selling online with expert help. To see how ShopHERE compares to other digital support programs, visit GrantHub and use the eligibility matcher to find the best options for your business. This can help you plan your next steps with confidence.

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