Many Quebec entrepreneurs struggle with sales—not because their product is weak, but because they were never trained to sell. In Quebec, there is a free, government-supported sales training program designed specifically for entrepreneurs and early-stage businesses. It’s called Selling Can Be Learned, and it focuses on practical sales skills you can apply right away.
Selling Can Be Learned is a no-cost, video-based sales training program offered by the École des entrepreneurs du Québec (ÉEQ). The program helps you understand the full sales process—from clarifying your value proposition to delivering effective business presentations.
This is not a cash grant. Instead, it is a free training program, which can be just as valuable if your business needs stronger sales foundations before investing in marketing or growth.
Key program facts:
The eligibility rules are broad, which makes this program accessible for many Quebec businesses.
You are a good fit if you are:
There are no revenue minimums, no industry restrictions, and no matching-fund requirements.
This makes Selling Can Be Learned especially useful if:
The program focuses on practical, real-world sales knowledge, not theory.
Topics covered include:
The training is self-paced, so you can complete modules when it fits your schedule.
If you’re looking for more Quebec training or marketing programs to build on these skills, use GrantHub to find more Quebec training programs that fit your stage of business.
There is no complex application process.
To access Selling Can Be Learned:
There are no approval delays, and you do not need to submit a business plan or financial statements.
While Selling Can Be Learned does not provide funding, it pairs well with grant programs that support:
Many Quebec grants expect you to clearly explain how you will sell your product or service. Completing sales training first can strengthen future grant applications.
GrantHub tracks many active grant and training programs across Canada, including Quebec-specific options that support sales, marketing, and growth activities.
Assuming this is a cash grant
This program offers training, not money. Plan separately if you need funding for marketing or hiring.
Waiting until sales problems get serious
This training works best when taken early, before bad sales habits form.
Not applying what you learn
The value comes from using the techniques in real sales conversations, not just watching videos.
Ignoring complementary grants
Sales training often strengthens applications for marketing and business growth grants.
Q: Is the Selling Can Be Learned program really free?
Yes. The program is offered at no cost by the École des entrepreneurs du Québec.
Q: Is this program only for Quebec businesses?
It is offered by a Quebec organization and is primarily intended for Quebec-based entrepreneurs.
Q: Does Selling Can Be Learned provide any funding?
No. It focuses on skill development rather than financial support.
Q: How long does it take to complete the program?
The training is self-paced. Completion time depends on how quickly you move through the video modules.
Q: Can I combine this training with other grants?
Yes. Sales training often complements grants that fund marketing, bringing products to market, or business growth.
Free training like Selling Can Be Learned is often the first step toward stronger sales and better funding outcomes. Once you understand your sales process, it becomes much easier to qualify for growth-focused grants.
GrantHub tracks active training, marketing, and ways to bring your product to market programs across Canada—so you can see which options match your business, your province, and your stage of growth.
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