If your PEI business is ready to sell outside Canada—or reduce reliance on the U.S. market—the PEI Export Enhancement and Diversification Fund can help cover the cost. This Innovation PEI program shares up to 60% of eligible export marketing and trade expenses, with enhanced support from March 4, 2025 to March 31, 2026 due to U.S. tariff pressures.
This guide explains who can apply, what costs are covered, and how to submit a strong application.
The Export Enhancement and Diversification Fund is a non-repayable grant delivered by Innovation PEI. It supports PEI exporters and export‑ready businesses that want to:
Funding is provided as a cost-share, meaning you pay part of the project and Innovation PEI reimburses the approved percentage.
Funding levels depend on the type of export activity.
Maximum funding amounts
Special activity caps
During the enhanced support period (March 2025–March 2026), the program is prioritizing businesses impacted by U.S. tariffs and those actively diversifying export markets.
To qualify for the PEI Export Enhancement and Diversification Fund, your business must:
Both goods‑based and service‑based businesses can apply if they meet these conditions.
The fund covers a wide range of export and marketing costs, including:
Only pre‑approved expenses are eligible. Costs incurred before approval are usually not reimbursed.
Applying is straightforward, but preparation matters. Follow these steps to give your application the best chance:
Outline:
Show how your spending will help you sell more outside PEI.
List:
Be realistic and detailed.
Applications are submitted directly to Innovation PEI through the provincial program page.
Tools like GrantHub’s eligibility matcher can help you quickly confirm whether this program—and others like it—fit your business profile before you apply.
Do not start the project until you receive written approval. This is one of the most common reasons claims get denied.
Spending before approval
Costs incurred before Innovation PEI approves your application are usually ineligible.
Vague export goals
Saying “increase exports” is not enough. You need target markets, activities, and outcomes.
Ignoring funding caps
Even if 60% applies, activity‑specific maximums (like the $3,000 virtual cap) still limit reimbursement.
Outstanding provincial debts
Any unresolved obligations with PEI can disqualify your application.
Q: Can I apply more than once to the PEI Export Enhancement and Diversification Fund?
Yes. Multiple applications are allowed, but your total funding is capped annually, including the $32,000 maximum.
Q: Is this funding repayable?
No. This is a non‑repayable grant. However, funding may be considered taxable income—check with your accountant.
Q: Are U.S.‑focused exports still eligible?
Yes, but the program is prioritizing market diversification, especially during the enhanced support period related to U.S. tariffs.
Q: Do virtual trade shows really qualify?
Yes. Virtual trade activities and online export tools are eligible, up to $3,000 in funding.
Q: How long does approval take?
Timelines vary, but allowing several weeks is typical, especially during high‑demand periods.
The PEI Export Enhancement and Diversification Fund is a strong starting point—but it’s rarely the only export grant available. GrantHub tracks hundreds of active grant programs across Canada, including provincial and federal export supports, so you can see which ones match your business profile.
You may also find these guides helpful:
Getting the right funding mix can make exporting faster, safer, and more sustainable for your PEI business.
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