New Brunswick Agri-Food Market Development and Access Program: How to Apply

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New Brunswick Agri-Food Market Development and Access Program: How to Apply

Selling outside your local area takes planning and investment. The New Brunswick Agri-Food Market Development and Access Program supports agri-food, fish, and aquaculture businesses by helping cover some costs needed to reach new buyers. The program provides up to $15,000 per project for market development and access activities anywhere in New Brunswick.


What the Agri-Food Market Development and Access Program Funds

The Agri-Food Market Development and Access Program is managed by the New Brunswick Department of Agriculture, Aquaculture and Fisheries. Its main goal is to help local producers and processors increase sales by improving how their products are marketed and accessed in new or existing markets.

How much funding can you get?

  • Up to $15,000 per approved project
  • Covers up to 50% of eligible project costs
  • Funding is repayable, not a non-repayable grant

Your business must pay at least 50% of total project costs from other sources.

What activities are eligible?

The program focuses on market development and market access. Eligible expenses may include:

  • Creating or improving marketing materials
  • Updating product branding and packaging for new markets
  • Costs for trade shows, missions, or buyer meetings
  • Market research for entering new domestic or export markets
  • Promotional activities that support sales growth

You cannot use funding for routine expenses or equipment.


Eligibility Requirements

Before you apply, check that your business and project meet the program’s rules.

Who can apply?

Eligible applicants include:

  • New Brunswick–based agri-food businesses
  • Fish and seafood producers or processors
  • Aquaculture operations
  • Incorporated businesses, co-operatives, and certain producer groups

Your business must operate in New Brunswick and be involved in producing, processing, or marketing eligible agri-food products.

What types of projects are not eligible?

  • Projects focused on farm production or equipment purchases
  • Routine business operating costs
  • Activities not related to market development or access

If you are unsure if your project qualifies, review the official guidelines or speak with a funding specialist.


Common Mistakes to Avoid

Many applications are declined because of simple errors. Avoid these common mistakes:

  • Submitting incomplete project details or missing documents
  • Including ineligible expenses, such as equipment or routine costs
  • Failing to show you can pay your share of project costs
  • Not clearly describing your target markets and expected outcomes
  • Forgetting to disclose other funding sources

Carefully review your application before submitting. For extra help, GrantHub’s eligibility matcher lets you filter New Brunswick agri-food programs by activity and funding level.


How to Apply for the New Brunswick Agri-Food Market Development and Access Program

Applications are accepted while the program is open and funding is available.

Step-by-step application process

  1. Read the official program guidelines
    Make sure your project activities and costs fit what is allowed.

  2. Describe your project clearly
    Include:

    • Target markets
    • Planned activities
    • Total project budget
    • Expected business results
  3. Collect supporting documents
    Usually needed:

    • Cost estimates or quotes
    • Business registration details
    • Financial information showing you can cover your share
  4. Submit your application
    The department reviews all applications. Qualifying does not guarantee funding.


Tips for a Successful Application

  • Set clear goals
    Describe your target markets, buyers, and sales objectives.

  • Check expense eligibility
    Make sure all costs are allowed by the program.

  • Show financial readiness
    Prove you can pay your share of costs.

  • Disclose other funding
    If you are combining programs, list all sources.

  • Avoid vague answers
    Strong applications are clear, detailed, and focused on market growth.


Frequently Asked Questions

Q: Is the Agri-Food Market Development and Access Program a grant?
No. The program offers repayable funding for up to 50% of eligible costs, to a maximum of $15,000.

Q: Can I apply if I am a small or new agri-food business?
Yes, as long as your business is based in New Brunswick and works in eligible agri-food, fish, or aquaculture activities.

Q: What is the application deadline?
The program is currently open, but funding is limited. Deadlines and intake periods can change, so check the official guidelines before applying.

Q: Can this funding be combined with other agriculture programs?
Often, yes. Stacking limits apply, and you must disclose all other funding sources in your application.

Q: Are export-focused projects eligible?
Yes. Activities to access new domestic or export markets are a main focus of this program.


See Also

  • How to Use Farm Skills Development Grants to Improve Farm Management in New Brunswick
  • Is Your Agriculture or Agri-Food Project a Strategic Priority?
  • How Trade Agreements Like CETA and CUSMA Affect Canadian Agri-Food Businesses

Next Steps

The New Brunswick Agri-Food Market Development and Access Program can help pay for market growth, but only if your project fits the rules. If you want to compare other funding options, GrantHub tracks hundreds of grant and funding programs across Canada to help you find what suits your business.

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