How to Recruit and Retain Talent Using Government-Supported Programs in Canada

By GrantHub Research Team · · Lire en français

How to Recruit and Retain Talent Using Government-Supported Programs in Canada

Hiring is hard for Canadian businesses right now. Unemployment is low in many regions, skills gaps are growing, and smaller employers often lose candidates to bigger firms that can pay more. Government‑supported hiring and retention programs exist to close that gap by lowering your risk and cost when bringing people on — especially if you invest in training and inclusive hiring.

This guide explains how these programs work, which ones matter most, and how to use them together, with a focus on CBDC Hire for Talent and related supports across Canada.


How government-supported hiring and retention programs work

Most talent programs in Canada fall into three buckets. Understanding the difference helps you recruit and keep people longer.

1. Wage subsidies that reduce hiring risk

Wage subsidies reimburse part of an employee’s wages for a set period. They are designed to help you hire sooner, train longer, or take a chance on candidates who may need extra support.

Common features:

  • Partial wage coverage (often 50–80% for a fixed number of weeks)
  • Focus on youth, underrepresented groups, or skills development
  • Reporting on hours worked and wages paid

These programs reduce your upfront costs, which gives you more room to offer longer contracts or better training — both key to retention.

2. Training and upskilling support

Training-focused programs fund:

  • On-the-job training
  • Third-party courses or certifications
  • Workplace accommodations or coaching

When training is funded, employees gain skills without you absorbing the full cost. That investment increases loyalty and reduces turnover, especially in early employment stages.

3. Inclusive recruitment and retention programs

Some programs focus on building inclusive workplaces rather than just filling roles. This is where CBDC Hire for Talent stands out.


Spotlight: CBDC Hire for Talent

CBDC Hire for Talent helps employers recruit, hire, train, and retain people with disabilities. The program is delivered by Community Business Development Corporations (CBDCs) and focuses on long-term employment outcomes, not short-term placements.

What the program supports

CBDC Hire for Talent provides:

  • Recruitment support to find qualified candidates with disabilities
  • Funding and advisory support for onboarding and training
  • Retention-focused help, such as workplace adjustments and coaching
  • Guidance on building inclusive HR practices

Unlike traditional wage subsidies, this program emphasizes retention and productivity, not just hiring volume.

Who is eligible

You may be a fit if:

  • You are an employer looking to create a more inclusive workplace
  • You are open to adapting roles, training, or processes
  • You want long-term staff, not short-term placements

There is no single national funding amount published. Support varies by region and employer needs, and often includes non-repayable assistance and hands-on advisory services.

Tools like GrantHub’s eligibility matcher can help you filter programs by province and workforce needs in seconds.


Other government-supported talent programs to know

While CBDC Hire for Talent is a strong retention-focused option, many employers combine it with other programs depending on location and role type.

WorkingNB Employers (New Brunswick)

WorkingNB offers recruitment and retention support for employers of all sizes in New Brunswick. Supports include:

  • Access to virtual recruitment events
  • Help with HR planning and policies
  • Connections to seasonal workers and retirees seeking short-term work

This is a service-based program rather than a direct grant, but it can significantly reduce time-to-hire.

Quebec-based recruitment supports

Organizations like Québec International and Montréal International help Quebec employers recruit local and international talent. They provide:

  • Recruitment missions and job-matching services
  • Support with immigration and hiring processes
  • Sector-focused expertise in tech, life sciences, and advanced manufacturing

These programs typically do not offer direct wage funding but can be paired with wage subsidies and training grants.


How to use these programs to improve retention, not just hiring

Many businesses fail to see results because they treat grants as one-off hiring tools. Strong outcomes come from combining supports.

A practical approach:

  1. Use recruitment programs to widen your candidate pool
  2. Apply wage or training support to extend onboarding and skill development
  3. Adopt inclusive practices so employees can succeed long term

Retention improves when new hires feel supported, trained, and valued beyond the subsidy period.


Common Mistakes to Avoid

Hiring just to access funding
Programs are audited. If the role is not real or sustainable, funding can be clawed back.

Ignoring retention requirements
Some programs expect continued employment after the funded period. Plan roles that last.

Assuming accommodations are expensive
Many workplace accommodations are low-cost and sometimes funded. Avoid self‑screening out.

Missing regional delivery partners
Programs like CBDC Hire for Talent are delivered locally. Not contacting the right office can delay or block support.


Frequently Asked Questions

Q: Is CBDC Hire for Talent a wage subsidy?
Not in the traditional sense. It focuses on recruitment, training, and retention support for hiring people with disabilities, with funding and advisory help tailored to employer needs.

Q: Can small businesses apply for these programs?
Yes. Most programs, including CBDC Hire for Talent and WorkingNB, are designed for small and medium-sized employers.

Q: Do I need prior experience with inclusive hiring?
No. Many programs provide coaching and guidance to help you build inclusive practices from scratch.

Q: Can I combine multiple hiring programs?
Often yes, as long as you are not double‑funding the same costs. Program rules vary by jurisdiction.

Q: Are these programs available across Canada?
Availability depends on the program. CBDC Hire for Talent operates nationally through regional CBDCs, while others are provincial or municipal.

GrantHub tracks hundreds of active grant and hiring support programs across Canada — check which ones match your business profile.


Next Steps

Government-supported programs can lower hiring costs, improve retention, and help you build a stronger team — if you choose the right mix. Start by clarifying your hiring needs, location, and workforce goals. From there, tools like GrantHub help you identify programs that fit your business today and as you grow.

See also:

  • Wage Subsidy Programs in Canada: Which One Is Right for Your Business?
  • Federal vs Provincial Wage Subsidy Programs in Canada: Key Differences
  • How to Build a Workforce, Training, or Inclusive Hiring Plan That Qualifies for Grants

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