How Non-Tech Businesses Can Access Technology, Internships, and Advisory Support in Canada

By GrantHub Research Team · · Lire en français

How Non-Tech Businesses Can Access Technology, Internships, and Advisory Support in Canada

You do not need to be a software company to benefit from technology funding. Across Canada, many programs are built specifically to help non-tech businesses bring in digital skills, student interns, and expert advice to improve operations. Programs like Digital Lift – Tech Internships exist because governments and industry groups know most productivity gaps happen outside the tech sector.

Below is how these supports work, who qualifies, and how to use them together.


The Three Main Ways Non-Tech Businesses Get Technology Support

Non-tech businesses usually access technology help through people, expert advice, and partnerships with colleges or universities, not by building software from scratch.

1. Hiring Tech Talent Through Subsidized Internships

Primary example: Digital Lift – Tech Internships

Digital Lift – Tech Internships is delivered by BC Tech Association and is open to both tech and non-tech companies in British Columbia.

What the program offers

  • Paid internships for tech roles inside non-tech businesses
  • Focus on roles like:
    • Data and business analytics
    • Digital marketing and e-commerce
    • IT systems and automation
    • Software and web development
  • Wage subsidies to reduce your cost of hiring

Who is eligible

  • BC-based businesses
  • Both tech and non-tech companies
  • Must be a BC Tech member
  • Internship roles must be tech-focused

This model works well for manufacturers, construction firms, retailers, logistics companies, and professional services firms that need digital skills but do not want a full-time senior hire.

Tools like GrantHub’s eligibility matcher can help you filter internship and wage subsidy programs by province and business type in seconds.


2. Accessing Advisory and R&D Expertise Through Colleges and Universities

Several programs listed on GrantHub focus on partnerships between businesses and colleges or universities. These are especially useful if your business needs guidance, testing, or problem-solving rather than staffing.

Examples include partnerships delivered through:

  • Université Sainte-Anne (Nova Scotia)
  • Saint Mary’s University (Nova Scotia)

What these programs provide

  • Access to researchers, labs, and facilities
  • Support for:
    • Process improvement
    • Proof-of-concept development
    • Technology testing and validation
    • Early-stage R&D
  • No requirement to be a tech company

Important detail These programs usually do not provide direct cash grants. Instead, the value comes from subsidized access to expertise, infrastructure, and intellectual property development.

This is ideal if your business wants to:

  • Test automation or digital tools
  • Improve production efficiency
  • Explore new technology without hiring in-house specialists

3. Local and Regional Business Support Programs

Some programs combine training, advisory help, and business planning, even if technology is not the main focus.

Example:

  • Starter Company Plus – Invest Ottawa (Ontario)

While not strictly a tech grant, programs like this help early-stage and small businesses:

  • Build business plans
  • Forecast cash flow
  • Develop pitch decks
  • Access local advisors

These supports are often used alongside technology internships or university partnerships.


How Non-Tech Businesses Combine These Supports

Strong applications usually show clear business problems, not just technical ambition.

A common and effective structure:

  1. Define the operational problem
    Example: manual scheduling, inventory errors, slow reporting
  2. Bring in a tech intern
    Use Digital Lift to add short-term digital skills
  3. Get expert validation
    Partner with a university to test or refine the solution
  4. Apply additional funding later
    Once the tech use case is proven

See also:

  • How to stack grants and loans without violating funding rules
  • Tax Credits vs Grants for Employee Training in British Columbia

Common Mistakes to Avoid

Hiring a tech intern without a defined role
Programs like Digital Lift expect real work experience. Vague job descriptions reduce approval chances.

Assuming you must be a tech company
Many programs explicitly support non-tech businesses using technology.

Expecting cash from advisory programs
University partnership programs usually provide in-kind support, not direct funding.

Ignoring membership requirements
Digital Lift requires BC Tech membership. Missing this step delays applications.


Frequently Asked Questions

Q: Can a non-tech business really hire a tech intern?
Yes. Digital Lift is designed for non-tech companies with tech-focused roles, such as data, IT, or digital marketing.

Q: Do I need an existing IT department?
No. Many approved businesses are first-time tech adopters using interns to start small projects.

Q: Are university partnerships only for research-heavy companies?
No. They often support practical projects like process improvement, testing tools, or validating new systems.

Q: Can these programs be combined with tax credits like SR&ED?
In many cases, yes. Stackability depends on project structure and funding rules.

Q: How long do these programs last?
Internships are typically time-limited. University partnerships vary based on the scope of work.


Next Steps

Technology support for non-tech businesses is more accessible than most owners realize. Internship subsidies, advisory partnerships, and local programs are designed to reduce risk and cost. GrantHub tracks hundreds of active technology, internship, and advisory programs across Canada—check which ones match your business profile and province before you apply.

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