How Canada Select star ratings affect tourism financing eligibility in PEI

By GrantHub Research Team · · Lire en français

How Canada Select star ratings affect tourism financing eligibility in PEI

If you run an accommodation business in Prince Edward Island, your Canada Select star rating can directly affect whether you qualify for provincial tourism financing. For some programs, a minimum star rating is not a “nice to have” — it is a hard eligibility rule. This matters most when you apply for long-term, repayable financing through the province.

In PEI, the Tourism Financing Assistance – Long Term Loan program ties financing eligibility to your Canada Select rating at project completion.


Canada Select is the national accommodation rating system used across most provinces. In PEI, it plays a formal role in assessing accommodation quality for public financing.

Under the Tourism Financing Assistance – Long Term Loan, your Canada Select rating affects eligibility in three key ways.

Minimum star rating requirement

To qualify for financing for an accommodation project:

  • Your business must achieve at least a 2.5-star rating under the Canada Select Accommodation Rating Program upon project completion
  • This applies to new builds, expansions, and major renovations
  • Applications are assessed with the expectation that the final, post-project rating meets the minimum standard

If your project cannot reasonably reach 2.5 stars, the loan application may be declined, even if the business is otherwise viable.

Type of accommodation matters

The program sets clear boundaries on what types of tourism businesses are eligible:

  • Eligible:
    • Licensed tourism establishments in PEI
    • Hotels, motels, inns, and similar accommodation businesses
  • Not eligible:
    • Bed and breakfast operations (explicitly excluded)
    • Unlicensed or informal accommodations

Even if a bed and breakfast has strong guest reviews, a Canada Select star rating does not override this exclusion.

Project scope and unit count

For accommodation projects seeking capital financing:

  • The operation must have a minimum of three lodging units once the project is complete
  • The Canada Select rating applies to the completed property, not the pre-project state

This is important for operators converting small properties or adding units to reach financing thresholds.


How the Tourism Financing Assistance – Long Term Loan works

This program is administered by Finance PEI and supports a wide range of tourism-related investments.

Key program details

  • Funding type: Repayable loan
  • Maximum support: Up to 80% of eligible project costs
  • Who can apply: Tourism-related businesses operating, or intending to operate, in PEI
  • Use of funds:
    • Acquisition or expansion
    • Repairs and renovations
    • Equipment purchases
    • Debt consolidation related to tourism operations

Certain costs are excluded, such as vehicles that do not directly contribute to business income or sales.

Why star ratings matter to lenders

From a public lender’s perspective, Canada Select ratings:

  • Signal consistent quality standards
  • Reduce risk tied to accommodation condition and guest experience
  • Align public financing with provincial tourism branding goals

This is why the minimum star threshold is built into the program rules rather than treated as a soft guideline.


Improving your Canada Select rating before applying

If your current rating is below 2.5 stars, financing may still be possible — but only after upgrades.

Common improvements that impact ratings include:

  • Upgrading bathrooms and in-room amenities
  • Improving safety features and accessibility
  • Enhancing cleanliness standards and maintenance
  • Adding or modernizing common guest areas

Because the rating is assessed upon project completion, many businesses use renovation financing to reach the required standard. Tools like GrantHub’s eligibility matcher can help you filter PEI tourism programs and see which ones align with your current and target star rating in seconds.


Common mistakes to avoid

  1. Assuming online reviews replace Canada Select ratings
    Guest reviews do not substitute for an official Canada Select assessment. Financing decisions rely on the formal rating system.

  2. Applying before confirming post-project eligibility
    If your renovation plan cannot realistically achieve a 2.5-star rating, the application may fail regardless of financial projections.

  3. Overlooking accommodation unit minimums
    Fewer than three lodging units after completion can disqualify capital financing applications.

  4. Including ineligible costs in the budget
    Items like non-income-generating vehicles can weaken your application and delay approval.


Frequently Asked Questions

Q: What Canada Select star rating is required for tourism financing in PEI?
Accommodation projects must reach a minimum 2.5-star rating upon completion to qualify under the Tourism Financing Assistance – Long Term Loan.

Q: Can I apply if my business is still under renovation?
Yes. Applications are assessed based on the expected rating after the project is complete, not your current rating.

Q: Are bed and breakfasts eligible if they meet the star rating?
No. Bed and breakfast operations are explicitly excluded from this program, regardless of rating.

Q: Is the Tourism Financing Assistance considered a grant?
No. It is a repayable loan, not a non-repayable grant, and generally is not treated as taxable income like grant funding.

Q: How much of my project can be financed?
The program can finance up to 80% of eligible project costs, subject to approval and project viability.


GrantHub tracks hundreds of active grant and loan programs across Canada, including tourism financing in PEI — check which ones match your business profile.

For deeper planning, see also:

  • How to Use Canadian Tourism Grants to Develop Year-Round Experiences
  • How to Promote Tourism Products Through Media, Travel Trade, and Partnerships
  • Equity Investors Incentive in PEI: Eligibility for Investors and Businesses

Next Steps

If your Canada Select star rating is close to the threshold, planning upgrades before applying can make the difference between approval and rejection. Start by confirming your current rating, mapping the improvements needed, and reviewing financing options available in PEI. GrantHub helps you see which tourism programs align with your accommodation type, project scope, and quality standards — so you can focus on building a finance-ready application.

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