Does your Ontario business need an online store, but you don’t have the time or budget to build one? Maybe you also lack the technical skills. The Digital Main Street ShopHERE program was created for you. ShopHERE helps small businesses and artists start selling online quickly. You get hands-on support and don’t need to pay out of pocket. The program is run by Digital Main Street and is currently open to eligible Ontario businesses.
Digital Main Street – ShopHERE is a free Ontario program that helps small businesses and artists launch or improve an e-commerce website. Instead of offering cash funding, ShopHERE provides one-on-one support, tools, and training to get your business online quickly.
With the program, you receive:
This program is valuable for anyone who wants real help setting up their store, not just a reimbursement after spending money.
To apply for the Digital Main Street ShopHERE program, your business must meet all of the following criteria:
If you’re unsure whether you qualify, tools like GrantHub’s eligibility matcher can help you filter programs by province, business type, and size.
The ShopHERE application process is simple and fast.
There is no competition-based ranking. As long as you meet the criteria and spots are available, you can be accepted.
ShopHERE is not a cash grant. You do not receive money deposited into your business account.
Instead, the value comes from:
Because the support is non-cash, it typically does not count as taxable grant income, though you should confirm with your accountant for your specific situation.
Assuming you need a physical storefront
Home-based businesses are fully eligible. Many applicants delay applying because they think a retail location is required.
Applying as a franchise location
Corporate chains and franchises are not eligible, even if they are locally operated.
Waiting until you “have time”
ShopHERE is designed to save you time. The coordinator does much of the technical work for you.
Expecting cash funding
This program delivers services and support, not reimbursable expenses.
Q: How long does it take to get an online store through ShopHERE?
Many businesses are able to get online in a matter of days, depending on how quickly content and product details are provided.
Q: Can home-based businesses apply for the Digital Main Street ShopHERE program?
Yes. Both commercial and home-based businesses located in Ontario are eligible.
Q: Are restaurants and bars eligible for ShopHERE?
Yes. Restaurants and bars can apply as long as they have fewer than 25 employees and meet all other criteria.
Q: Is ShopHERE only for retail businesses?
No. Service-based businesses and artists can also apply, as long as an online presence or e-commerce component makes sense for their offerings.
Q: Do I have to pay back anything I receive through ShopHERE?
No. The program is completely free and non-repayable, since it provides services rather than loans or cash grants.
GrantHub tracks hundreds of active grant and support programs across Canada—including digital, hiring, and growth-focused options. Checking which ones match your business profile can help you stack the right support at the right time.
If you’re ready to apply for the Digital Main Street ShopHERE program, start by confirming your eligibility and preparing basic business details. From there, consider what other Ontario digital or small business programs you may qualify for alongside ShopHERE. GrantHub helps you see those options in one place, so you don’t miss funding that fits your business today.
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