Many tourism businesses want to attract more diverse travellers but are not sure where to start. The CQCC Tourism Program helps Canadian tourism operators build safer, more inclusive experiences for 2SLGBTQI+ travellers through training, workshops, and destination audits. The program is open and delivered by the Canadian Queer Chamber of Commerce (CQCC) with federal support.
Below is a clear, step-by-step explanation of how the CQCC Tourism Program works, who can apply, and what you need to prepare.
The CQCC — Tourism Program is not a cash grant. It is an expert-led support program focused on inclusion, market readiness, and accreditation for tourism-related businesses.
Depending on your readiness level, the program can include:
These supports help you build trust with 2SLGBTQI+ travellers and improve visitor experience.
You may be eligible if your business or organization:
You do not need to be 2SLGBTQI+-owned to apply. The program is open to any tourism operator committed to creating inclusive and safe environments.
If you want to apply for a Destination Audit, you must usually:
This ensures your business has the basics in place before moving into a formal assessment.
The application process is straightforward and focused on fit, not paperwork.
Start by reviewing the CQCC Tourism Program page to confirm your business type and readiness level. The program is federally supported and open, but availability may vary by intake.
You will be asked to provide:
There is no financial reporting required because this is not a funding grant.
CQCC reviews applications and matches accepted participants to:
You may be placed into a specific stream based on your experience and goals.
Tools like GrantHub’s eligibility matcher can help you quickly confirm whether programs like this fit your province and tourism niche before you apply.
Assuming this is a cash grant
The CQCC Tourism Program provides training and expert support, not direct funding. Budget accordingly.
Applying for a Destination Audit too early
If you have not completed prior inclusion or market-readiness training, your application may be deferred.
Thinking ownership status matters
You do not need to be 2SLGBTQI+-owned. Commitment to inclusive practices is what counts.
Treating the program as marketing only
The focus is on operational change and visitor experience, not just promotional messaging.
To make the most of your application:
GrantHub can help you discover other active support programs across Canada, including tourism training and funding, so you can compare options and plan your next steps.
Q: What is the CQCC Tourism Program?
The program provides workshops, seminars, and destination audits to help tourism businesses become more inclusive of 2SLGBTQI+ travellers. It focuses on training, accreditation, and market readiness.
Q: Is there funding or financial support included?
No. This is an expert advice and training program, not a direct grant or subsidy.
Q: Who can apply to the CQCC Tourism Program?
Any Canadian tourism-related business or organization interested in 2SLGBTQI+ inclusion training can apply. Ownership by 2SLGBTQI+ individuals is not required.
Q: What is a Destination Audit?
A Destination Audit is a structured assessment of your tourism experience and operations. It is available to businesses that have already completed inclusion or market-readiness training.
Q: Is the program open year-round?
The program is currently open, but intake timing and availability may change. Always check the CQCC website for the latest updates.
If your tourism business wants to attract 2SLGBTQI+ travellers and build safer, more welcoming experiences, the CQCC Tourism Program is a strong starting point. You can explore other active support programs across Canada to find options that fit your business profile and growth plans.
See also:
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