International trade shows are expensive. Booth space alone can cost thousands of dollars. This does not include travel or shipping costs. The Canada Pavilion Program helps eligible Canadian agri-food businesses reduce those costs by offsetting booth prices at approved international trade shows.
This guide explains who can apply, what the program covers, and how the application process works. You will learn if this funding fits your export plans.
The Canada Pavilion Program is a federal, non-repayable contribution program delivered by Agriculture and Agri-Food Canada (AAFC). It supports Canadian agriculture and agri-food exporters that exhibit at international trade shows under the official “Canada Pavilion” branding.
The program typically reduces the cost of booth space upfront for each show. Funding amounts depend on the trade show and booth size instead of a fixed maximum per business.
To qualify for the Canada Pavilion Program, your business must meet several criteria. Based on AAFC program details, eligible applicants usually include:
The program gives priority to companies that will benefit most from international exposure, especially those newer to exporting.
Eligibility is assessed for each trade show. You may qualify for one event but not another.
The Canada Pavilion Program is focused and specific in what it funds.
Covered support usually includes:
Expenses that are not covered include:
Because funding is applied per show, the exact value depends on the event and booth configuration.
The application process is tied directly to each participating trade show.
Here’s how it usually works:
Choose an eligible trade show
AAFC publishes a list of international trade shows that feature a Canada Pavilion each year.
Register your interest early
Canada Pavilion space is limited. Some shows fill months in advance.
Submit your application for that specific event
You’ll provide business details, export experience, and product information.
Await confirmation and booth pricing
If approved, your booth cost will reflect the Canada Pavilion support.
Visit GrantHub to find export funding programs that match your business.
Assuming all trade shows are eligible
Only specific events are supported. Always confirm the show is part of the Canada Pavilion Program before planning.
Waiting too long to apply
Space is limited. Late applications are often declined even if you are eligible.
Applying without export readiness
The program targets export-ready businesses. Having no international sales plan can hurt your application.
Expecting travel or marketing reimbursement
The program offsets booth prices only. Budget separately for other costs.
Q: Is the Canada Pavilion Program a grant or a loan?
It is a non-repayable contribution, not a loan. You do not need to repay the funding if you meet program conditions.
Q: How much funding can I receive?
There is no fixed maximum. Support depends on the trade show and booth cost, with funding applied per event.
Q: Can first-time trade show exhibitors apply?
Yes. First-time exhibitors and new-to-market exporters are specifically targeted by the program.
Q: Is Canada Pavilion funding taxable?
Generally, government assistance must be reported as income. Confirm treatment with your accountant.
Q: Can I apply to more than one trade show?
Yes. Each trade show has its own application and eligibility assessment.
GrantHub helps Canadian businesses discover hundreds of active grant and export programs across Canada.
If international trade shows are part of your growth plan, the Canada Pavilion Program can reduce your upfront costs and lower the risk of entering new markets. The key is choosing the right show and applying early.
GrantHub helps Canadian businesses see how federal programs like this one fit alongside provincial and sector-specific export funding, so you can plan with confidence.
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