If you sell Canadian agriculture, food, or seafood products abroad, standing out in global markets is a real challenge. The Canada Brand Program helps export-ready businesses market their products using a trusted, government-recognized national brand. Instead of cash funding, it offers practical marketing tools that signal quality, safety, and Canadian origin to international buyers.
The Canada Brand Program is a federal, non-financial support program run by Agriculture and Agri-Food Canada (AAFC). It provides approved exporters with access to official Canada Brand assets, including logos, taglines, and a marketing toolkit designed for international promotion.
This program is aimed at businesses that are already exporting—or ready to export—and want consistent, credible branding when selling into foreign markets.
To use Canada Brand assets, your business must meet all of the following criteria:
This program is sector-specific. It does not apply to non-agri-food industries like manufacturing, software, or services.
The Canada Brand Program does not provide grants or reimbursements. Instead, it gives you access to nationally recognized branding assets that you can use in your export marketing.
Approved participants receive:
These tools are especially useful for trade shows, buyer presentations, packaging, websites, and international advertising.
Exporters commonly apply Canada Brand assets in:
While optional, these assets help reinforce trust with buyers who recognize Canada as a reliable source of agri-food products.
Tools like GrantHub’s eligibility matcher can also help you identify complementary export marketing grants that may cover costs like trade shows or international advertising.
No. The Canada Brand Program does not provide direct funding or reimburse marketing expenses. It is a non-financial support program focused on branding and promotion.
Many exporters pair Canada Brand with separate funding programs—such as export marketing grants—to cover costs while using Canada Brand assets to strengthen their messaging.
Assuming Canada Brand provides cash funding
Canada Brand offers branding tools only. You will need separate programs to fund marketing activities.
Applying before you are export-ready
If you cannot demonstrate export readiness or regulatory compliance, your application may be delayed or declined.
Using the logo without approval
Canada Brand assets must be approved and used according to official guidelines. Unauthorized use can lead to removal from the program.
Thinking the program applies to all industries
Canada Brand is limited to agriculture, food, and seafood sectors.
Q: What is the Canada Brand Program?
The Canada Brand Program is a federal initiative that provides export-ready agri-food and seafood businesses with official Canadian branding assets for international marketing.
Q: Who can apply for Canada Brand?
Eligible applicants are registered Canadian businesses involved in exporting agriculture, food, or seafood products that meet Canadian export regulations.
Q: Is Canada Brand a grant or funding program?
No. Canada Brand does not provide cash funding. It offers branding tools, logos, and marketing resources only.
Q: What does “export-ready” mean for Canada Brand?
Export-ready generally means your business is prepared to sell internationally, has compliant products, and can meet foreign market requirements.
Q: How long does approval take?
Approval timelines vary. Most businesses should expect a review period rather than instant access, depending on application completeness.
GrantHub tracks hundreds of active grant and support programs across Canada—including export marketing funding that can complement Canada Brand. Checking your eligibility early can save time.
If you export agriculture, food, or seafood products, the Canada Brand Program can strengthen your credibility in global markets. Pairing Canada Brand with export marketing grants can help cover real costs while using trusted national branding. GrantHub helps you see which federal and provincial programs match your export plans, all in one place.
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