Many Alberta business owners make decisions with limited data. Hiring a private market research firm can cost thousands, which puts solid research out of reach for early-stage and small businesses. Business Link Alberta offers free market research services to help you test ideas, understand your customers, and plan growth using real data.
Business Link — Market Research Services is a free, government-supported advisory service for Alberta entrepreneurs and small businesses. It offers customized research to help you make smart business decisions before you invest time or money.
This is not a cash grant. Instead, experienced business advisors and researchers give you non-repayable support.
Business Link can help with research such as:
The research fits your business idea or growth plan. You won’t get a generic report.
Business Link market research services are open to many Alberta-based businesses.
You may qualify if you are:
There is no minimum revenue requirement. You do not need to be incorporated to get support.
Getting started with Business Link Alberta market research services is simple.
Contact Business Link
Reach out through the Business Link website or phone line to request support.
Speak with a Business Advisor
An advisor will ask about your business stage, industry, and research needs.
Define Your Research Question
Clear questions lead to better results. For example, “Is there demand for my service in Calgary?” or “Who are my main competitors in Alberta?”
Get Research Findings
The team sends you research summaries, data sources, and insights. You can use these in your business plan or funding applications.
If you need to find other Alberta programs by industry or business stage, GrantHub’s eligibility matcher can help.
Business Link market research is often used to improve:
Many Canadian funding programs require proof of market demand and competitor awareness. Using solid research from Business Link can make your application stronger.
If you wait until after applying for funding, you might miss deadlines. Request research early so you can use it in applications.
“Tell me about my market” is too broad. Specific questions lead to useful insights.
Startups and pre-incorporation founders are eligible. Don’t count yourself out.
You can return for more guidance as your business grows.
Q: Is Business Link Alberta market research really free?
Yes. The service is fully funded by the Government of Alberta and costs nothing for eligible businesses.
Q: How long does it take to receive market research?
Timelines depend on your request, but most businesses get insights after working through their questions with an advisor.
Q: Can startups use Business Link market research before incorporating?
Yes. Early-stage founders and idea-stage entrepreneurs can use the service.
Q: What types of industries does Business Link support?
Business Link supports most industries, including service, retail, technology, and manufacturing, as long as the business operates in Alberta.
Q: Can I use Business Link research for grant applications?
Yes. Many businesses use the research to support grant, loan, and investment applications.
GrantHub tracks hundreds of active grant programs across Canada—see which ones match your business profile.
See also:
Business Link Alberta market research services give you credible data without the high cost of private consultants. If you’re planning growth or funding, this research gives your business a strong foundation. GrantHub can help you find grants and support programs that fit your business stage so you can move ahead with confidence.
Was this article helpful?
Rate it so we can improve our content.
Canada Proactive Disclosure Data
The Canadian government has funded over 400,000 businesses through 1.27 million grants and contributions. Check your eligibility in 60 seconds.