Business and Market Development Grants for New Brunswick Companies and Farmers

By GrantHub Research Team · · Lire en français

Business and Market Development Grants for New Brunswick Companies and Farmers

Growing sales outside your local market takes time, money, and the right guidance. For New Brunswick businesses and farmers, business and market development grants can help cover costs like product development, market research, and regulatory compliance. The province also offers hands-on advisory support through Business Navigators — NB. This service helps you find the right programs faster. It also makes it easier to access and use funding options.

Below is a practical breakdown of the main programs New Brunswick companies and agricultural producers use to grow into new markets, with real funding details and eligibility rules.


Key Business and Market Development Programs in New Brunswick

Business Navigators — NB (Advisory Support)

Business Navigators — NB is not a cash grant, but it plays a central role in market development. It connects you with government experts who help you understand regulations, permits, and program options that affect your expansion plans.

What it helps with

  • Understanding provincial and federal regulations
  • Identifying permits and licences needed to enter new markets
  • Guidance for businesses impacted by U.S. tariffs
  • Referrals to relevant funding programs

Who is eligible

  • Aspiring entrepreneurs with a business idea
  • Recently established businesses in New Brunswick
  • Existing businesses facing regulatory or trade challenges

There is no application deadline, and support is ongoing.

Tools like GrantHub’s eligibility matcher can help you filter related New Brunswick funding programs by industry and growth stage in seconds.


Agri-Food Market Development and Access Program

This program supports farmers and agri-food businesses that want to expand into new markets or develop new products.

Funding details

  • Up to $15,000 per project
  • Covers up to 50% of eligible project costs
  • Funding may be repayable, depending on the project and program terms. Some funding is cost-shared and not all support requires repayment. Review program guidelines for details.

Eligible activities

  • Market research and analysis
  • Product development for new markets
  • Branding and packaging updates
  • Trade readiness and market entry planning

Who can apply

  • New Brunswick agri-food producers
  • Food, fish, and aquaculture businesses operating in the province

This program is especially useful if you are testing demand before scaling production.


Université de Moncton Industry Partnership Program

For businesses developing new products or improving processes, partnering with a post-secondary institution can support long-term market growth.

What the program offers

  • Access to university researchers and technical expertise
  • Use of facilities and specialized equipment
  • Support for proof-of-concept and product validation projects

This program does not provide direct cash funding. Instead, it reduces development costs by giving you access to expertise and infrastructure.

Best suited for

  • SMEs developing innovative products
  • Businesses needing testing or validation before entering new markets
  • Startups working on early-stage commercialization

Projects can often be combined with other R&D or commercialization funding programs, depending on scope.


Common Mistakes to Avoid

  1. Assuming Business Navigators — NB provides direct funding
    It is an advisory service. Its value is in helping you avoid delays and identify the right grants.

  2. Applying without a clear market plan
    Market development programs expect defined target markets, not general growth goals.

  3. Overlooking repayable terms
    Some programs, like the Agri-Food Market Development and Access Program, may require repayment or cost-sharing. Budget accordingly and check the specific terms.

  4. Missing combined opportunities
    University partnerships and advisory services often complement grants. Using them together strengthens applications.


Frequently Asked Questions

Q: Are there non-repayable business and market development grants in New Brunswick?
Yes, but they are limited and competitive. Many market development programs in agriculture and commercialization are repayable or cost-shared.

Q: Can farmers use Business Navigators — NB?
Yes. Farmers and agri-food producers can use the service for regulatory guidance, export requirements, and referrals to agriculture-specific programs.

Q: Do startups qualify for these programs?
Yes. Recently established businesses and early-stage startups are eligible for Business Navigators — NB and many partnership-based programs.

Q: Can I combine advisory support with grants?
In most cases, yes. Advisory services help you prepare and manage projects funded through separate grant programs.

Q: How long do market development projects usually last?
Timelines vary. Market research projects may last a few months, while product development partnerships can run a year or longer.


See also:

  • What Business Expenses Are Eligible Across Canadian Grants and Loans?
  • Repayable vs Non-Repayable Business Funding in Canada: Program Examples Explained
  • Small Business and Regional Development Grants: Eligible Expenses

Next Steps

Business and market development grants in New Brunswick work best when paired with the right advice and timing. GrantHub tracks hundreds of active programs across Canada, including New Brunswick-specific options for businesses and farmers. Checking which ones match your location, industry, and growth plans can save weeks of research and missed deadlines.


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