For Canadian film, television, and immersive media companies trying to break into global markets, international visibility can be costly but essential. The International Promotion Program helps offset those costs by supporting the promotion of Canadian projects on the world stage. Delivered by Telefilm Canada with support from the Government of Canada, this program is designed to help Canadian-owned production companies, distributors, and sales agents participate in major international festivals, markets, and industry events where global exposure can directly impact sales, partnerships, and long-term growth.
The program supports a wide range of promotional activities tied to feature films, short films, television series, and extended reality projects, regardless of project stage. Funding is non-repayable and typically ranges from a few thousand dollars for smaller promotional efforts to up to around $40,000 for feature-length projects with significant international presence. Eligible expenses can include travel to international festivals, targeted marketing campaigns, and participation in Telefilm-invited initiatives or coproduction forums, helping Canadian content compete more effectively in crowded global markets.
With applications accepted on an ongoing basis, the International Promotion Program can be a valuable tool for arts and culture enterprises looking to expand beyond Canada. Business owners considering international promotion will want to review the full requirements and funding scope to see how this program can support their global strategy.
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