For theatre companies and performance venues on Prince Edward Island, keeping spaces welcoming, accessible, and relevant is essential to sustaining vibrant audiences. The Encore! Prince Edward Island Theatre Revitalization Program was created to respond to that need, recognizing the Island’s deep roots in music, theatre, dance, and storytelling and the importance of modern, engaging spaces where that talent can thrive. Delivered by Innovation PEI, the program focused on strengthening the long-term health of the performing arts sector across the province.
Encore! offered non-repayable funding across several project streams, with support varying by initiative. Funding could help smaller venues enhance the audience experience through upgrades to facilities, accessibility improvements, planning work, or ticketing systems. Theatre companies and venues could also access support to better understand and grow their audiences, including working with external experts on engagement strategies, marketing approaches, and new programming models. A third stream recognized the importance of compelling artistic work, helping organizations develop original content, adapt existing productions, or workshop new creative ideas.
While the Encore! Prince Edward Island Theatre Revitalization Program is no longer accepting applications, it remains a strong example of how the province supports arts and culture organizations at different stages of development. For PEI-based performance organizations looking for current or upcoming funding opportunities with similar goals, exploring related programs and future intakes through GrantHub can help identify the right next step.
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