Tourism operators across Canada looking to attract higher‑value travellers are increasingly focusing on inclusion and safety as part of their growth strategy. The CQCC — Tourism initiative speaks directly to that need, helping tourism and hospitality businesses become market‑ready for 2SLGBTQI+ travellers, a segment that consistently spends more per trip and rebounds faster after industry disruptions. Delivered by the Canadian Queer Chamber of Commerce in partnership with Tourism HR Canada, the program focuses on practical training and education rather than cash-only incentives.
Through a mix of workshops, seminars, and assessment tools, participating businesses can learn how to create genuinely inclusive environments that resonate with this market. Support ranges from diversity and inclusion training for staff, to travel market‑ready seminars that share global case studies and consumer insights, to destination audits that highlight strengths and areas for improvement. Businesses can also work toward recognized accreditation that signals their commitment to being a safe, welcoming space, which can be a powerful differentiator in a competitive tourism landscape.
Available nationally and open to tourism-related businesses, destinations, and nonprofits that meet certain requirements, CQCC — Tourism is best suited for organizations ready to invest in long‑term market readiness and meaningful customer experiences. With applications generally ongoing and support tailored to each project, exploring the full details can help determine how this program fits into your tourism growth plans.
Was this guide helpful?
Rate it so we can improve our content.
Canada Proactive Disclosure Data
The Canadian government has funded over 400,000 businesses through 1.27 million grants and contributions. Check your eligibility in 60 seconds.