Travel Alberta — Grow your business

Tourism businesses in Alberta that are ready to strengthen their offering or plan for growth often need more than just marketing dollars—they need strategic guidance, industry connections, and a clear investment roadmap. Travel Alberta — Grow your business is designed to meet that need by helping small and medium-sized tourism operators think bigger and build smarter within their local region.

Through this program, Travel Alberta’s destination development team works directly with operators and regional partners to support long-term business and destination planning. Support can include hands-on coaching, help shaping regional destination plans, and collaboration with other operators and destination management organizations to improve the overall guest experience. Businesses can also receive guidance on investment readiness, including assessments, forecasting, and support when preparing investment or grant applications. Rather than a one-size-fits-all approach, the program is tailored to the realities of Alberta’s diverse tourism regions, from the Canadian Rockies and Badlands to Edmonton & Area, Wood Buffalo, and beyond.

This opportunity is particularly valuable for tourism and hospitality businesses that want expert advice, mentorship, and industry connections to move into their next phase of growth. With non-repayable support that varies by project and an intake-based application process that is currently ongoing, exploring the full details can help determine how this program fits your business goals and regional context.