Tourism Growth Program in Southern Ontario

Tourism businesses and organizations across Southern Ontario have faced growing pressure to refresh their offerings, attract new visitors, and extend travel beyond peak seasons. The Tourism Growth Program in Southern Ontario was designed to respond to those needs by helping tourism operators invest in new experiences, products, and community-driven initiatives that strengthen regional appeal. Delivered by the Federal Economic Development Agency for Southern Ontario on behalf of the Government of Canada, the program formed part of a broader national effort to support long-term growth and resilience in the tourism sector.

Through this initiative, incorporated small and medium-sized tourism businesses, not-for-profit organizations, and Indigenous-led tourism operators could access project-based funding support, with contribution terms differing depending on the applicant type. Projects that enhanced local tourism experiences, supported sustainability, encouraged travel into rural or less-visited communities, or helped extend the tourism season were strongly aligned with the program’s objectives. Indigenous tourism was a particular priority, recognizing its cultural importance and economic impact across the region.

Funding amounts varied based on project scope and impact, and support was typically structured as repayable contributions for businesses and non-repayable contributions for not-for-profits. While the Tourism Growth Program in Southern Ontario is now closed and no longer accepting applications, understanding how it worked can still be valuable for tourism operators planning future growth and preparing for similar federal or regional funding opportunities. Exploring the full program details can help clarify how upcoming tourism grants may align with your expansion plans.