Tourism Digital Assistance Program

For tourism operators in Nova Scotia, standing out online has become just as important as the on-site experience you offer. Travellers increasingly expect easy online booking, clear digital communication, and a strong web presence before they ever arrive. The Tourism Digital Assistance Program was created to help tourism and hospitality businesses close that gap by strengthening their digital capabilities with hands-on expert support.

Delivered by Tourism Nova Scotia in partnership with Digital Nova Scotia, this program connects eligible small and medium-sized tourism businesses with a qualified digital consultant. Rather than providing cash directly, the program covers professional consulting services valued at up to $5,000, allowing businesses to work one-on-one with an expert to improve their online visibility. This may include developing or refining a digital marketing strategy, improving website performance, or implementing e-commerce and online booking tools that meet modern customer expectations and improve operational efficiency.

The program is well suited for operators who know they need to improve their digital presence but may lack the internal expertise to do so effectively. Applications are currently being accepted, and support is available to businesses meeting certain requirements across Nova Scotia’s tourism sector. For business owners looking to better attract travellers and convert online interest into bookings, learning more about how this program works could be a valuable next step.