Tourism Cooperative Marketing Fund

Reaching new visitors is a constant challenge for Yukon tourism operators, especially in a competitive travel market where visibility matters as much as the experience itself. The Tourism Cooperative Marketing Fund was created to help tourism businesses and organizations work together on marketing initiatives that showcase what the Yukon has to offer, from unique adventures and attractions to distinctive local experiences.

Delivered by the Government of Yukon through the Department of Tourism and Culture, this program supports collaborative advertising and promotional projects that target potential visitors. Tourism operators, community groups, and industry associations can receive non-repayable funding to offset a portion of marketing costs, with support typically reaching up to about $25,000 for individual tourism businesses and non-government organizations. Yukon destination marketing organizations may be eligible for larger contributions, with funding reaching up to roughly $50,000. The focus is on campaigns that highlight compelling visitor experiences, including accommodations, transportation, activities, attractions, and specialized food and beverage offerings tied to tourism.

The fund is well suited for businesses and organizations that want to amplify their reach by partnering with others, whether through shared advertising, themed promotions, or coordinated marketing efforts. For Yukon-based tourism operators looking to strengthen their promotional strategy and attract more visitors, reviewing the full program details can help determine if this funding opportunity aligns with your plans.