Selling can be learned

For many Quebec entrepreneurs, strong products and services don’t always translate into strong sales. The Selling can be learned training program was created to address that gap by helping startup founders and small business owners build practical sales skills and increase their company’s visibility. Offered by the École des entrepreneurs du Québec, this flexible learning path focuses on demystifying the sales process and making it easier to approach selling with confidence and structure.

Designed as a self-paced, video-based program, the training walks participants through the full sales journey, from early reflection and positioning to digital marketing strategy and cash flow awareness. Entrepreneurs learn how to strengthen their market presence, integrate sales into their overall business strategy, and develop more compelling business presentations. The content blends technical know-how with mindset and posture, helping participants adopt a more effective and authentic approach to selling. The program is particularly relevant for early-stage businesses and growing SMEs looking to formalize their sales efforts without stepping away from day-to-day operations.

Because the program is supported through non-repayable assistance and delivered entirely online, it offers an accessible way for Quebec entrepreneurs to invest in their commercial skills. Business owners interested in improving sales performance and understanding how this training could fit their growth plans may want to explore the full program details to see if it aligns with their needs.