Product Demonstration Program

For Alberta-based technology companies, moving from a working product to real market adoption can be one of the hardest steps. The Product Demonstration Program, delivered by Alberta Innovates, is designed to bridge that gap by helping businesses prove both the technical performance and commercial value of their innovations in real-world settings. With non-repayable funding of up to $150,000, the program supports small and medium-sized enterprises that are ready to validate their product with customers and strengthen their position for growth.

This opportunity is particularly valuable for companies in sectors such as clean technology, agriculture and forestry, energy, health and life sciences, environmental solutions, and emerging technology and data science. Funding is tied to working with a strategic partner, such as a potential customer, distributor, or influential industry player, to run a pilot or demonstration project. These partnerships are intended to generate credible proof points that support revenue growth, attract future buyers, and open doors to domestic and global markets. In addition to financial support, Alberta Innovates brings coaching, evaluation, and commercialization insight to help projects stay aligned with market needs.

The Product Demonstration Program is currently accepting applications on an ongoing basis and focuses on projects with strong commercial potential and clear benefits for Alberta. Businesses considering a pilot or demonstration phase may want to explore the full program details to see how this support could accelerate their path to market.