Market Opportunities and Diversification Program

For Nova Scotia farms and agri-food businesses looking to strengthen their market presence or reach new buyers beyond the province, the Market Opportunities and Diversification Program offers targeted support to make that leap more achievable. Delivered by the Department of Agriculture, this program is designed to help producers, processors, and industry groups adapt to changing market demands, whether that means refining products for export, improving packaging, or sharpening their marketing approach at home and abroad.

The program focuses on practical, growth-oriented activities that can help businesses compete in both domestic and international markets. Funding support can help offset the cost of working with international market consultants, investing in digital marketing campaigns, or preparing products to meet the expectations and requirements of new export destinations. Over the life of the program, eligible organizations can access non-repayable contributions of up to roughly $75,000, making it easier to pursue market development initiatives that might otherwise strain cash flow.

This opportunity is particularly relevant for Nova Scotia’s agriculture and agri-food sector, including farms, agri-businesses, seafood-related operations, and industry associations that represent local products and ingredients. For businesses and organizations exploring how to diversify revenue streams or reduce reliance on a single market, understanding how this program works could be a valuable step toward long-term resilience. GrantHub can help you dig deeper into funding details, timing, and requirements to see how this program may fit your growth plans.