Market Development Program for Turkey and Chicken

Organizations working to strengthen the Canadian poultry sector have an opportunity to build consumer demand through the Market Development Program for Turkey and Chicken. This national initiative supports industry-led efforts that highlight the quality, safety, and value of Canadian turkey and chicken, helping the sector stay competitive while responding to evolving consumer expectations around food, animal care, and sustainability.

Delivered by Agriculture and Agri-Food Canada, the program provides non-repayable funding to national, not-for-profit industry organizations focused on market development. Support is geared toward coordinated, multi-year strategies that can run for several years and cover a wide range of promotional and research-driven activities. These may include sector-wide advertising campaigns, in-store or food service promotions, product demonstrations, and initiatives that build public trust such as on-farm food safety, traceability, and animal care programs. Funding can also support market research, audience development, innovation in processing or packaging, and updates to branding that better connect with today’s consumers. Overall funding for the sector is substantial, with long-term support designed to make a meaningful impact rather than one-off projects.

Because this program is tailored to national industry organizations and strategic, large-scale initiatives, understanding how projects are structured and approved is essential. Reviewing the full details can help determine how this funding might fit into your organization’s long-term market development plans.