Incoming Buyer Program

For Manitoba businesses trying to turn international interest into real export sales, getting the right buyers on the ground can make all the difference. The Incoming Buyer Program helps local companies bring qualified international decision-makers to Manitoba for in-person meetings, facility tours, and relationship building that can accelerate export growth. Delivered by the Government of Manitoba as part of its export support initiatives, the program focuses on creating meaningful, first-time buyer visits that move beyond virtual conversations and into serious procurement discussions.

The program offers non-repayable funding support to offset a portion of the costs associated with hosting an international buyer, such as economy airfare and local accommodations. Funding generally covers up to about $5,000 per visit, making it easier for small and medium-sized Manitoba businesses to showcase their products or services without absorbing the full cost of international travel. It is well suited for companies that manufacture or deliver export-ready products or services in Manitoba and are looking to expand into new global markets or deepen relationships with overseas partners.

Applications are accepted on an ongoing basis while funding remains available, and businesses can typically apply more than once per year for different buyers. For Manitoba companies exploring export opportunities and wanting to understand how this program could support their international sales strategy, reviewing the full program details can help determine whether it’s the right fit for their next growth step.