Buy BC Partnership Program — Industry Associations, Boards or Councils

Industry groups in British Columbia play a critical role in helping local food and seafood products stand out in a competitive marketplace. For associations, boards, and councils looking to strengthen consumer awareness of B.C.-made products, the Buy BC Partnership Program — Industry Associations, Boards or Councils offers meaningful marketing support. Delivered by the Government of British Columbia, this initiative helps fund collaborative promotional projects that showcase local agri-food and seafood products to consumers across the province.

Through this stream of the Buy BC Partnership Program, eligible organizations can access non-repayable funding of up to roughly $75,000 to support activities such as advertising campaigns, Buy BC–branded packaging and labels, promotional materials, and participation in B.C.-focused market events. Funding is provided on a cost-shared basis, with the program covering a significant portion of approved marketing expenses, making it easier for industry organizations to run larger or more impactful campaigns than they might manage on their own. The program also ties into the broader Buy BC brand, which is widely recognized by consumers as a symbol of locally produced, high-quality food and beverage products.

Applications are generally ongoing while funding remains available, and projects must align with the goal of increasing demand and sales within British Columbia. For associations considering a coordinated marketing push for their members, exploring the full program details can help determine how this funding could support your next campaign.