AgriMarketing Program

Breaking into new export markets or strengthening Canada’s presence abroad can be costly and complex for agriculture and food producers. The AgriMarketing Program is designed to help Canadian agriculture, agri-food, and fish and seafood organizations take on that challenge by supporting industry-led marketing and promotion efforts. Delivered by Agriculture and Agri-Food Canada, this national program focuses on helping Canadian products stand out globally by leveraging Canada’s reputation for quality, safety, and reliability.

Through AgriMarketing, eligible associations, not-for-profits, and businesses can access significant non-repayable funding to offset the cost of market development activities. Support is structured as matching contributions and can reach up to about $2 million per year for larger, multi-year initiatives, with total support potentially climbing much higher over the life of a project. Funding is commonly used for activities like international marketing campaigns, trade shows, branding initiatives, and efforts to overcome technical or market access barriers. The program places a strong emphasis on export diversification, including expansion into emerging and high-growth markets, and offers enhanced support for certain regions and underrepresented business groups.

With applications currently being accepted on an ongoing basis and multiple streams tailored to different types of applicants, the AgriMarketing Program can be a powerful tool for organizations looking to grow beyond traditional markets. Reviewing the full program details can help determine how this funding might support your export strategy.